TOGETHER FOR WILDLIFE
The Oregon Zoo has changed a lot over the years, but it’s identity has stayed the same. They were looking for a rebrand that would represent their current goals and values; The Oregon Zoo is no longer just a fun attraction to visit with your family. They needed an approachable, easy-to-implement identity that would reflect the conservation-based approach of the Oregon Zoo and it’s uniquely PNW feel. With this in mind, Studio DAD set out to create a simple, but effective identity based on a modern but whimsical, animal-centric logo that would garner new audiences and delight their current base.
CLIENT
The Oregon Zoo
AGENCY
Studio DAD
DISCIPLINES
Brand Identity, Print Design, Social Content, Animation, Video Production
ROLE
Graphic Designer
